Upcoming pop/R&B songstress ALIX has been creating a name for herself within the current music scene with her vibrant musical style & signature velvet vocal tone that has received high praise from fans & critics alike.
ALIX recently released the stunning new album ‘Feel Better’ & has kindly taken some time to speak with Fierce & Fabulous Revolution about the process behind the release, along with getting to know more from the artist behind the music.
Hey ALIX, thank you so much for agreeing to this interview. Can you start by telling the readers a little bit about yourself?
ALIX: Thank you for having me! A bit about myself professionally and personally. I am a songwriter, singer, visual artist and label owner. Native Californian, raised in the Bay Area. I am grateful to have grown up in a place where uniqueness and innovation is celebrated and believe that has had a big influence in who I am. I have always been in love with all things art and creativity. Although not from a musical family, I started music and art at a young age, always dreaming of being an artist in all senses of the word. I love scenic nature and the outdoors but I am definitely a homebody. I love being in my own space and prefer to work from home, privacy and comfort is important to me. I spend a lot of time in my head and it’s important for me to keep to my routines. I have always had a need for control, especially when it comes to my art and am definitely someone who likes taking the lead in my projects, I can definitely be a bit controlling at times and an obsession for impossible perfectionism often both helps and hurts me. These parts of me have driven me to also get involved with the business behind making music, starting our label and releasing our art through our own methods and ideas.
When did you first discover your passion for music?
ALIX: As far back as I can remember I’ve had a passion and obsession with music. I connected with the music my parents would play throughout my childhood and have always loved songs from genres across the board. Each genre has made its own strong impact on me. Growing up burning CDs and taking advantage ofplaces like Limewire, I’d collect songs and create playlists. I took my mixes very seriously, choosing songs that fit my moods and catering each mix to different topics. In a way I would lowkey curate compilation albums from various artists and draw my own artwork for them. Although I had been in music programs as a kid, I really wanted to take writing and singing more seriously starting around 9 or 10 years old so I began vocal lessons with an incredible coach, Amber Morris. When I was about 14, I recorded in a legitimate studio (Different Fur) in SF for the first time. That experience set in stone that recording was exactly what I wanted to do. That’s the life I wanted. Having this early obsession with diverse genres made me confident that I could make a sound that would be new, unique and different.
Have you always known that music was a career that you wanted to pursue?
ALIX: Yes, I have always wanted to be an artist or involved in creative industries. I decided in high-school that I specifically wanted to be a songwriter and singer and work in the music industry. At one point I wanted to write and direct music videos. I also knew I wanted to own as much of my creative property as possible. I have always been interested in the behind the scenes parts of making music and what influences and becomes popular music. Over the years I have learned more about what that actually means and how to actually obtain that security.
How would you describe your musical style to someone unfamiliar with your music?
ALIX: I would describe my sound as Pop/R&B/Soul, heavily influenced by Singer/Songwriter, Hip Hop and a splash of Alternative.
You recently released the brand new album ‘Feel Better,’ -which sounds amazing FYI –How did the idea to create this album come together?
ALIX: Thank you so much! The idea started with the fact that we wanted to drop a project. We knew we wanted to release a body of work but hadn’t exactly decided what it would be. We wrote “Young” and “Dreams” first. At that time we didn’t know they would be part of the project but they began to set a tone for what an album could sound like. As we went through different experiences we wrote more songs. In time we had upwards of 10 songs and figured they fit together nicely.
What would you consider to be the main inspiration behind this recent release?
ALIX: This biggest inspiration for this project was mainly the year I had just been through from the start to finish of the project. We started when we were living in LA. At the time, we were getting pretty burnt out and needing change. We decided to move across the country to live somewhere new. Some of the songs on the project were written right before we moved and in a way represent how I was feeling at that time. We drove across the country and moved into our new spot. It was quiet and peaceful. By this time we hadn’t exactly solidified the idea of what the project was going to be. We started writing new songs and it seemed to all come together. The old feelings mixed with this fresh inspiration and newfound peace of mind stood out to me. It made me feel better to see how much growth I had gone through and how much my new experiences were already changing some of my points of view. I decided the project would be about that feeling.
What are some of your favourite songs to feature on the album?
ALIX: My favorite songs on the album are probably “Golden,” “Dreams,” “Lucky” and “Satisfied.”
How did your family and friends react to the album?
ALIX: I am overwhelmed with the wonderful responses I have gotten about the album from family and friends. Overall the reactions have been very positive and encouraging. They are usually supportive but this release they seem to be extra excited about.
What does this album personally mean to you?
ALIX: This album means growth. It means finding a sound and setting a tone for moving forward. It means learning what it means to be myself, comfortable in my own skin.
If listeners could take away any message from this album, what would you like it to be?
ALIX: Be yourself. Be honest with yourself about your own feelings. Learn about who you are and the person you want to be, are they one in the same? Understand that it’s okay to feel like you don’t have everything together but also learn to appreciate what you have and the wonderful things that make you who you are. Value yourself. Only look for love in those who value you for the things you love about yourself or the parts you struggle with that need extra love and care. Stand back from emotional situations. Do your best to understand other perspectives. Give yourself space to be happy or to be discouraged. Do what makes you happy but be considerate. Really think about what makes you happy. Don’t waste time being something you think you should be. Understand that these are things I am struggling with too. We all are. It doesn’t all need to be perfect and that’s okay.
What advice would you offer someone looking to pursue a career within the music industry?
ALIX: Be self sufficient. Research and invest in or work towards a home set up where you can get all your work done without relying or having to pay someone else. Study other artists you admire whether they are big or small. Use them as inspiration but make sure you find the things thatmake YOU special and amplify those. Make friends with other creatives and not just in your field. Create solid and professional relationships with people you can rely on. It will take a long time of trial and error before you solidify a team so be cautious but keep in mind how important a team is. Just know that not everyone out there is in for your best interest so know yourself and your worth before trusting too freely. Mentally prepare yourself for a lot of self doubt, a lot of competition, and a lot of fast pace changing work formulas and environments, and prepare for stress and rejection. Creative industry is so fun because you get to do what you love but the business can be vicious.
Finally, is there a message that you would like to share with the Fierce & Fabulous Revolution?
ALIX: I loved learning about you and your inspiration behind starting Fierce & Fabulous Revolution. With today’s oversaturation of ambitious creatives it is so important to have people like you in our corner, excited to help share our art with new audiences. Thank you for taking the time to learn more about me and my music.
You can check out the full album on Spotify below.