Indie-pop singer-songwriter Catie Turner has released her latest song “Who Am I?,” a breezy, sun-soaked track marking the final single ahead of her debut album, Blue Alchemy, slated for release on October 16.
This latest release is a light hearted song explores the internal struggle of finding your sense of self beyond others’ expectations and approval. Alongside the single, Turner is dropping the accompanying retro-inspired VHS-era music video. This fall, she will embark on a headlining US tour in support of her forthcoming album, performing fan favourites along with new songs from the record.
“‘Who Am I?’ is a song about the never-ending identity crisis of someone who unfortunately does seem to care about the opinions of other people,” says Turner. “Being in the music industry, social media is everything. When selfhood and the performance of self become a form of capital, you’re left asking yourself: who am I?”
The song turn an ongoing identity crisis into an energetic, cathartic anthem, balancing deep introspective lyricism with playful self-awareness. Underneath the effervescent pop production, sparks Turner’s genuine desire to understand who she is beyond the public eye and outside of her social media persona.
Produced, mixed, and co-written by Carobae (JoJo, Greyson Chance, gavn!), this liberating pop confessional came to life when Carobae encouraged Turner to write whatever came to mind without a filter. “When Caro suggested I just write what I’m thinking, I was horrified. Free flow is terrifying. It’s hard to trust what comes out without one hundred revisions and some flowery language. The entire bridge was written in my notes as one continuous stream.”
The new single, mastered by Hallie Melton, is also the first song where Turner wrote a bridge that didn’t rhyme. “I am a Virgo Rising, which isn’t important to 99% of people, but to the 1% that get it, they get it. I make rules up that don’t exist, and it’s easy for me to get stuck there until I want to completely shut off from myself and the world.”
Directed by Kaya Stewart and Christian Zajicek, the music video features Turner in a vintage 70s mod-themed room playing dress-up alongside a Lizzie McGuire-esque cartoon of herself as she tries out different identities.
You can check out the official video for “Who Am I?” below or listen via further platforms here.
Fierce & Fabulous Revolution 